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Run your academy.
Prove every player is growing.

Scheduling, attendance, film, messaging, payments — the tools your academy already needs.
Every one of them handing your coaches back the thing they're short of: time with the player.

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Meet the Companion Behind Every Portal.

Kova is the AI running through Kova — a copilot in the coach's pocket, a concierge for parents, and a companion every player can talk to. Describe a player below — age, position, what you're noticing — and watch Kova build a live development report right here, before you create an account. This is what it does for every player, every day.

The operations keep the academy standing. The player is why it exists. Kova runs both — the foundation you never think about, and everything built on top of it — and every report, every read, every nudge from the AI points one direction: at the player getting better.

The Kova Method
Six dimensions.
Never a ranking.

Technical

Ball control, passing, receiving — the fundamentals, tracked as they grow.

TRACKED WEEKLY
01 /06

Tactical

Decision-making, positioning, roles — how a player reads the game.

GAME READING
02 /06

Physical

Speed, endurance, agility — benchmarked to age, never to teammates.

AGE-BENCHMARKED
03 /06

Psychological

Confidence, resilience, focus — the side coaches see but rarely write down.

OFF THE FIELD
04 /06

Coachability

Receiving feedback and applying it — the dimension that predicts growth.

PREDICTS GROWTH
05 /06

Game Intelligence

Vision, anticipation, leadership — hardest to teach, most important to track.

HARDEST TO TEACH
06 /06
Product tour
One platform.
Every part of the day.

From the season calendar to film review to the six dimensions of development — five tools built to work as one, not five separate apps stitched together.

Kova product preview
The AI Companion
Every player gets someone
to talk it through with.

Kova's companion turns development into a conversation instead of a form — a player answers in their own words, and their map builds from what they actually say. It celebrates the work along the way, and anything that sounds like it needs an adult goes straight to a named Welfare Officer. Parents decide whether it runs at all.

Development through conversation

The six dimensions get built by talking, not by filling in a form — and a nine-year-old is never asked what a sixteen-year-old is asked.

Progress worth celebrating

Effort and milestones get recognised as they happen, so a player sees the work adding up.

A person, never a queue

Anything serious escalates to a named Welfare Officer at the academy. No academy can run the companion without one.

Built around the people who matter most.

Every player builds a development record — dimensions, milestones, film moments. When a family moves on, they keep their development summary. It's their story, not our data.

Data belongs to the academy Parents see their own child's progress. Never anyone else's. Never used to train AI models
Read our promises →
Role Switcher
See it from
every seat.
Complete overview of registration, attendance, schedules and fees. See who's active and who's slipping.
Director
Runs the whole academy
Sessions, film, and feedback from matchday to Monday. Log reviews and award medals.
Coach
On the touchline and in the room
Your clips, your card, and what to work on next.
Player
Sees their own growth
Clips, feedback, and progress without chasing anyone.
Parent
Everything, no chasing
Kova director portal
Kova coach portal
Kova player portal
Kova parent portal
How it works
Up and running
in three steps.

Set up your academy

Add your teams, coaches, and players. Drop in your badge and colors. No IT project, no migration.

3-7 DAYS
01 /03

Track every session

Log training, tag film, leave feedback. The record builds itself as you coach.

1-2 WEEKS
02 /03

Watch players develop

Progress shows up for players, and parents see the value week after week.

1 WEEKS
03 /03
FAQ

Kova is built for youth academies across all age groups. Development questions are age-banded, so a nine-year-old and a sixteen-year-old are never asked the same thing.

No — Kova works in any browser. An iPhone app is also available for parents and players who prefer it.

Yes — the whole product works in English and Spanish, including automatic message translation.

Your badge and colors appear from the login screen onward on the Academy plan — no other academy's branding ever shows through.

Yes — setup typically takes 3–7 days. No IT project, no formal data migration required.

A player's data stays private to the academy that created it, governed by the same access controls throughout. We're finalizing a formal data retention and deletion policy with legal counsel — see our Privacy Policy for updates.

A young player's profile lives inside their parent's account, nothing about a player is ever public, and the tables holding minors' data deny access by default. See our Promises page for the full picture.

Yes — email support is included on Starter, and Academy plans get priority support with a faster response time.

Founding Academies Program

Ten academies. One season.

We're onboarding 10 founding academies for the 2026–27 season — early access, direct input on the product roadmap, and a rate locked for the life of your account.

Apply to the founding program